Klout Scores: How They Contribute To Your Online Presence


What is a Klout Score?

A new aspect of an online presence is social media analytics. These consider an individuals influence across their multiple profiles on the web. The first popular social media analytics service is know as Klout, which was launched in 2008.

According to the Klout website, “The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.” This score is calculated through a specific algorithm that determines influence across a user’s social networks. According to Klout, “it isn’t about how much someone talks, but about how many people listen and respond.”

How important are Klout Scores?

“We look at this as similar to an SAT,” says Klout spokeswoman Lynn Fox. “It is one of many factors that is considered when a person applies to a university. Likewise, the Klout Score can be used as one of many indicators of someone’s skill set.”

In an article by Forbes about the importance of the Klout score, Jeanne Meister says that “companies will increasingly take note of social connectivity when considering applicants, keeping an especially keen eye on those with a demonstrated ability to turn their networks into enhanced marketing opportunities.”

Klout scores may not be important for every employer. However, companies that focusing on building brands and marketing will look at how an individual can create their own brand through social media.

According to an article on Wired, by Seth Stevenson, Klout scores also influence how seriously a person is taken as a customer.

 In February, the enterprise-software giant Salesforce.com introduced a service that lets companies monitor the Klout scores of customers who tweet compliments and complaints; those with the highest scores will presumably get swifter, friendlier attention from customer service reps. In March, luxury shopping site Gilt Groupe began offering discounts proportional to a customer’s Klout score.


Do Klout Scores affect an online presence?

Social media analytics are surely becoming more of a factor when it comes to an individuals importance on and off the web. This information also tells us that building a strong online presence demands an individual to be influential on the web. One cannot simply create a website about oneself and have varied profiles online. They must also be interactive online and create content that others want to hear.


Knowing how to be influential, online and off, is important to employers. Having a distinct identity will help one stand out in applications because employers value marketing skills. These skill begin with your building your own personal brand. Being influential is  important to beat the competition, even if an employer doesn’t look at Klout scores.

Another helpful article: Tweet or Die: Employers Hiring Based on Applicants’ Klout Scores? by DAMON POETER of PC Magazine

To calculate your own Klout Score, go to their website and create an account. Make sure to link as many social networks that you can to get your full score.


College Admissions: Helped or Hurt by Search Engines


No longer do only job applicants need to be wary of what their online presence is saying about them. There has recently been an increase in the number of college admissions officers who are now looking at high school senior’s social media networks to help make their decision easier.

According to a New York Times article, 31% of 381 (5% increase from last year) college admissions officers said they had visited an applicant’s Facebook or other personal social media page to learn more about them.

What’s even more alarming is that, according the NY Times article, “30 percent of the admissions officers said they had discovered information online that had negatively affected an applicant’s prospects.”

This practice had become very controversial due to disregard for privacy rights. Also, teenagers are not always accountable for their actions and therefore some believe that they should not be judged by what they put up online for their friends to see.

However, this new deciding factor can actually be helpful to prospective students. Many students can benefit from admissions officers finding portfolios, blogs, videos, publications or awards online when they search a students name. Some students even provide this information themselves. Having this personal aspect to an application can actually make a student stand out among the words and stats on a application.

What we can all learn from the new trend of college admissions officers using their Google search bar to aid their decision making process is to be cautious when it comes to posting online. Think before posting anything or leaving tagged photos and comments online no matter your age. You may think an inappropriate post will be funny or cool to your friends but it may hurt you in the future, even if your not a teenager.

We can also learn that putting your work and awards or publications online and then sharing them with friends and family could potentially reach employers. Don’t be afraid to show employers yourself what you have done or achieved. This will give protective students and employees alike a leg up on the competition.