Klout Scores: How They Contribute To Your Online Presence


What is a Klout Score?

A new aspect of an online presence is social media analytics. These consider an individuals influence across their multiple profiles on the web. The first popular social media analytics service is know as Klout, which was launched in 2008.

According to the Klout website, “The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.” This score is calculated through a specific algorithm that determines influence across a user’s social networks. According to Klout, “it isn’t about how much someone talks, but about how many people listen and respond.”

How important are Klout Scores?

“We look at this as similar to an SAT,” says Klout spokeswoman Lynn Fox. “It is one of many factors that is considered when a person applies to a university. Likewise, the Klout Score can be used as one of many indicators of someone’s skill set.”

In an article by Forbes about the importance of the Klout score, Jeanne Meister says that “companies will increasingly take note of social connectivity when considering applicants, keeping an especially keen eye on those with a demonstrated ability to turn their networks into enhanced marketing opportunities.”

Klout scores may not be important for every employer. However, companies that focusing on building brands and marketing will look at how an individual can create their own brand through social media.

According to an article on Wired, by Seth Stevenson, Klout scores also influence how seriously a person is taken as a customer.

 In February, the enterprise-software giant Salesforce.com introduced a service that lets companies monitor the Klout scores of customers who tweet compliments and complaints; those with the highest scores will presumably get swifter, friendlier attention from customer service reps. In March, luxury shopping site Gilt Groupe began offering discounts proportional to a customer’s Klout score.


Do Klout Scores affect an online presence?

Social media analytics are surely becoming more of a factor when it comes to an individuals importance on and off the web. This information also tells us that building a strong online presence demands an individual to be influential on the web. One cannot simply create a website about oneself and have varied profiles online. They must also be interactive online and create content that others want to hear.


Knowing how to be influential, online and off, is important to employers. Having a distinct identity will help one stand out in applications because employers value marketing skills. These skill begin with your building your own personal brand. Being influential is  important to beat the competition, even if an employer doesn’t look at Klout scores.

Another helpful article: Tweet or Die: Employers Hiring Based on Applicants’ Klout Scores? by DAMON POETER of PC Magazine

To calculate your own Klout Score, go to their website and create an account. Make sure to link as many social networks that you can to get your full score.


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